ABOUT THEDUALITY

THE MISSION

THEDUALITY is a home for the creators redefining what is "common" in pop culture. Across most mediums today, the label "alternative" is pushed to the "underground" and lost to obscurity. We strongly believe more of those "alternative" creators should be treated with as much if not more respect than most of what is fed to consumers of mainstream media. Our mission is to shed a major light on those creators. Between press coverage, original content, creative services provided by talented creators from around the world, our own music charts, award ceremonies and more, we will provide the aid these creators often get overlooked for.