JIMMY shares a two bedroom house in Los Angeles, California with his fiancée Eve and her family. The couple works on his projects together, with Eve executive producing all of JIMMY's albums. Just two years ago, they lived in their own apartment in Orange County, CA but was forced to terminate their lease when they couldn't keep up with the bills anymore. On a cold Spring day in April, an Art The Clown-themed set of Mickey Mouse ears greet you at the door, bags of McDonald's and Popeyes lay scattered around the workstation they've set up near the door and various pieces of film and audio production equipment lay hidden around the corners of the bedroom behind piles of clothes. 

JIMMY spent the previous whole day filming and editing footage for the visual of a new song SUPERSTAR. The song appears on Poindexter's 2023 album, DO WHAT MAKES YOU HAPPY, released via his imprint THEDUALITY on Distrokid and partially Roc Nation's Equity Distribution. Following a melancholic intro song that sets the tone and subject matter for SUPERSTAR, in just under two minutes, JIMMY fires off two animated fast-paced verses showcasing the side of fame most people don't think of over grand suspenseful marching band-esque production. A song that could easily fill the dense air of an arena concert. The video will be the third installation of his current album rollout in which he's already shared LOVED ONES and SAVE THE CHILDREN. All three tracks, like most of his discography, showcase an honesty and versatility he possesses that's almost unbelievable and polarizing at times to some. With some people in the comments of his videos admitting originally writing him off as an industry plant because he was "too good and unknown" and others citing that he's "doing too much too soon," JIMMY has managed to challenge what it looks like to be the next big thing as an independent artist in the TikTok-dominated era. Dropping almost fifteen solo projects and three collaborative projects with now defunct collective PRISM TRIBE, JIMMY weaves together saturated packaging around raw and serious topics in a novel way while also finding the time to have fun in between. "Growing up I looked at Dave Chappelle and watched Family Guy and Robot Chicken and The Boondocks. Even if I didn't understand a lot of it at the the time, I just liked how raw and crass and genuinely hilarious all of those things were while also sometimes making a statement. It inspired me to bring that sort of energy with me in whatever I ended up doing."

Jimmy Poindexter became Jimmy Luna (eventually dropping "Luna" in 2021) in the Summer of 2013 when he was transitioning from a freshman to a sophomore in high school. This new life chose him after moving from his father's apartment in North Long Beach, CA to his mother's townhouse in East Las Vegas, NV. Previously more protective over the details of his private life outside his lyrics, he's shared more details of his genesis and latest goals in his newest music, autobiographical videos and self-produced interviews. Leaving home at the age of 18 to go to college in Denver, returning almost a year later, then couch surfing for almost two years before landing back in Los Angeles, JIMMY had to find his voice through these experiences.

Early on, using the internet and pairing it with his genuine desire to master a rolodex of skills and his growing knowledge of culture, JIMMY began paving his own unique lane and made a name for himself as early as high school. Getting his start in the bedroom of his mother's townhouse by attempting to recreate beats he'd find on YouTube, writing songs and screenplays for albums, drawing merch, practicing graphic design and mixing other people's mixtapes, he was able to gain his first small but loyal fanbase. With the branding of PRISM TRIBE becoming recognizable, JIMMY was able to sell enough merchandise at school to have "Tribe Tuesdays" where fans would wear their PT tee shirts on the same day. Inspired by Odd Future and mainly de facto leader Tyler, The Creator, he used their growing empire as a blueprint for his own career.

In just under 2-3 months of releasing *GHETTOLAND, JIMMY grew his accounts from just under 1500 followers on Instagram, 100 monthly listeners on Spotify and 300 subscribers on YouTube to 19k followers, 60k monthly listeners and over 10k subscribers. He also managed to catch the attention of Roc Nation's Equity Distribution and American music critic Anthony Fantano receiving a review of the album. This is all mostly thanked to the rampant circulation of his most popular song and visual *UNCULTURED, track three from the album. "I just posted it online and it took off. It's been crazy for me because up until now i've been struggling, i'm still broke as f**k I have a negative balance in the hundreds as we speak. I just want to get me and my family out of poverty and make as much cool stuff as I can before my time is up," JIMMY said. Fueled by nostalgia and a mostly positive and challenging message, JIMMY created a moment where Hip Hop fans were excited to see someone like them who was into all the same things represented in media. 

Now we find JIMMY returning for the release of his latest album DO WHAT MAKES YOU HAPPY. Announcing the album through a game of charades with Eve in a Wes Anderson-inspired video, after he shared an interview he did on the Zane Berry Podcast and a website of the same name where fans could tell him their dreams and what makes them happy. JIMMY has something special in mind for those who participate in the sign up as he tweets "keep submitting your responses to the website, it'll be worth it trust."

In the first visual for the lead single LOVED ONES, he reports on his relationship with his family members alive and deceased, showing clips and photos of them throughout the video as he longs for the power to help change their lives over Neo-Soul inspired production. In SAVE THE CHILDREN, we find JIMMY exclaiming his empathy for mankind and disdain for greedy and apathetic attitudes in America over a fusion jazz sample. The album cover looks like a bright orange spin-off of the Uncle Sam character portrayed in old U.S propaganda posters with the alternate cover straight up being an African American Uncle Sam character over a constitutional document.

Judging from the influences he cited on his Twitter, the lyrical subject matter of the singles, the visuals and trajectory of the numbers, so far this album has all the workings of a mainstream artist releasing a classic record they can disappear on for a few years. JIMMY included another mission statement on the latest album's website that outlines his end goal.