---
title: Here's A Full Recap Of Jimmy Poindexter's SHAZAM Era
description: Los Angeles-based recording artist JIMMY has shared new single 'ENCORE' in promotion of his latest album 'SHAZAM.' Here's a recap of everything you missed.
image: https://newsroom.theduality.co/hubfs/head%202.jpg
---

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 March 8, 2024 10:17:41 AM PST

# Here's A Full Recap Of Jimmy Poindexter's SHAZAM Era

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---

 

A full summary of the events surrounding the release of SHAZAM.

 

 

![head 2-1](https://newsroom.theduality.co/hs-fs/hubfs/head%202-1.jpg?width=700&height=700&name=head%202-1.jpg)

*The official cover art for 'ENCORE'*

Los Angeles-based recording artist Jimmy Poindexter has shared new single ENCORE in promotion of his latest album [SHAZAM](https://newsroom.theduality.co/music/jimmy-shazam-zulak). Here's a full recap of the events that's led up to the track. Check out the new music video directed & edited by Jimmy below.

> [          View this post on Instagram                      ](https://www.instagram.com/reel/C3MITOQxQkS/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by JIMMY (@jimmythepoindexter)](https://www.instagram.com/reel/C3MITOQxQkS/?utm_source=ig_embed&utm_campaign=loading)

 

Concluding  ["Act II" of the SHAZAM rollout](https://www.instagram.com/reel/C02IoHjy-31/), Jimmy has shared a new music video for ENCORE. As this chapter comes to an end, let's recap all the hard work Poindexter has put into the album and it's promotion.<https://genius.com/Jimmy-usa-figure-it-out-lyrics>

### Jimmy Launches His Own Streaming Service, Debuting The JIMMY Show

 

Returning from a short break after releasing his previous album [*DWMYH*](https://newsroom.theduality.co/music/jimmy-do-what-makes-you-happy) (as well as a [few loosies](https://newsroom.theduality.co/music/jimmy-america-is-great-again)), Jimmy directed his attention to taking back control over his financial future with creating his own [streaming & social service Zulak](https://newsroom.theduality.co/news/zulak-jimmys-new-streaming-service-social-platform-has-officially-launched). Beta testing a web app where fans could support him directly, he proved it's possible to successfully break away from the now 'traditional' streaming monopoly that is Spotify/Apple Music/Tidal/etc.

 

In an effort to drive traffic to the platform, [he debuted The JMMY Show](https://newsroom.theduality.co/news/watch-jimmy-make-a-blockbuster-album), a reality docu-series that shows the behind the scenes process the artist has to endure. The trailer as well as [episode one](https://newsroom.theduality.co/news/watch-episode-one-of-the-jimmy-show) share the making of a 'blockbuster hip hop album.' Shortly after, Jimmy's accounts on social media went radio silent as we waited to see what would happen next.

### [Jimmy Has Quit Music](https://newsroom.theduality.co/news/jimmy-has-quit-music)

> done with music.
> 
> to the people in the live the other day, i'm sorry you had to see me that way.
> 
> really tried to bring myself to making new stuff, but I've been done for a minute. it's only made me more depressed. been finding joy in a new passion.
> 
> the show is over. good bye.
> 
> — JIMMY (@jimmythepndxtr) [October 28, 2023](https://twitter.com/jimmythepndxtr/status/1718325795800940818?ref_src=twsrc%5Etfw)

 

Jimmy shared on his social media accounts that he would be [walking away from music](https://newsroom.theduality.co/news/jimmy-has-quit-music) to pursue a 'new passion.' This was met with mixed responses from spectators being disappointed, upset and confused. A couple of days went by before we would hear from the artist again.

### [Jimmy Is A Magician Now?](https://newsroom.theduality.co/news/jimmy-is-a-magician-now)

### ![IMG_4456](https://newsroom.theduality.co/hs-fs/hubfs/IMG_4456.jpg?width=300&height=400&name=IMG_4456.jpg)

 

Jimmy shared [stories on Instagram](https://www.instagram.com/jimmythepoindexter/) from fans finding flyers around Southern California advertising him as a magician with the toll-free number (833)-3SHAZAM attached. As fans began calling the number, they found that they could book him for a magic show, leave a review for his magic show or listen to a snippet of music for a clue. Some left voicemails of confusion & anger while others seemingly understood it was the beginning of a rollout leaving hilarious ones (which Jimmy made [available to listen to here](https://untitled.stream/library/project/VepsxfDYJd7ng4BF_0nxw)). 

### [Fans Have Leaked Footage of J](https://newsroom.theduality.co/news/fans-have-leaked-footage-of-jimmy)immy

> first gig went… well. [pic.twitter.com/Pz9mxryyAQ](https://t.co/Pz9mxryyAQ)
> 
> — JIMMY (@jimmythepndxtr) [November 3, 2023](https://twitter.com/jimmythepndxtr/status/1720573643124855191?ref_src=twsrc%5Etfw)

 

A few hundred voicemails later, Jimmy began [appearing at birthday parties & events](https://www.instagram.com/jimmythepoindexter/) to show the world what he left music to pursue. The musician-turned-magician's sets were leaked by fans across SoCal showing Poindexter performing horrendously before being booed from the events. The final of 3 videos revealing him having a mental breakdown on camera after a heated phone call. So-called 'fans' wasted no time bashing him on social media for making the switch from music to magic and berating him via direct message to voice their opinions on his magic skills.

### [Fans Have Found A Secret Website](https://newsroom.theduality.co/news/fans-have-found-a-secret-website)

> crack the code [https://t.co/32FqBonskn](https://t.co/32FqBonskn)
> 
> — JIMMY (@jimmythepndxtr) [November 8, 2023](https://twitter.com/jimmythepndxtr/status/1722047109313044750?ref_src=twsrc%5Etfw)

 

As the final magic show performance video rolled out, fans began noticing [clues hidden around Jimmy's official website](https://newsroom.theduality.co/news/fans-have-found-a-secret-website) suggesting to find a secret passcode.

![IMG_1933](https://newsroom.theduality.co/hs-fs/hubfs/IMG_1933.jpg?width=600&height=338&name=IMG_1933.jpg)

Very soon after, fans found that the passcode 'JIMBOLINISMAGIC' was a link to [a new website](https://www.jimbolinismagic.com) with a timer & looping music on it. The timer was set to November 10th, 2023 (the same date found in the clue given by the toll-free number).

 

### [The Great Jimbolini Is Revealed In New Trailer & Website](https://newsroom.theduality.co/news/jimmy-is-jimbolini-in-new-trailer-website)

 

Once the day came & the timer ran out, a new trailer was shared by Jimmy revealing The Great Jimbolini as the mascot for an upcoming project. On [jimbolinismagic.com](https://www.jimbolinismagic.com), visitors found an interactive experience that explained the story of Jimmy's transition from Jim Kazam, a terrible local magician, to Jimbolini a world class magician being mind controlled by Eve Centeno (The full experience can [be watched here](https://t.co/iZbEkLCTIq)). 

### Jimmy Shares Creepy Camera Footage Of Jimbolini

> check your cameras, keep a lookout! [pic.twitter.com/TPjT0iY25q](https://t.co/TPjT0iY25q)
> 
> — JIMMY (@jimmythepndxtr) [November 14, 2023](https://twitter.com/jimmythepndxtr/status/1724270464808493070?ref_src=twsrc%5Etfw)

Jimmy shared [videos of himself dressed as The Great Jimbolini](https://www.instagram.com/jimmythepoindexter/) appearing in front of various doorbell cameras creepily performing magic tricks. Fans reported having one of the videos [appear on their Spotify Wrapped for 2023](https://x.com/jimmythepndxtr/status/1730047940939649426?s=20). What a creep that Jimbolini guy is...

### [Jimmy Drops Hungry New Single "BEIN' MYSELF"](https://newsroom.theduality.co/music/jimmy-bein-myself)

 

The magician shared the lead single from an upcoming unnamed project-- and it was absolutely fire. The Great Jimbolini's musical debut was met with open arms.

> Idk who this jimbolini guy is, but this sum ⛽️ [https://t.co/6tMbSp4PUe](https://t.co/6tMbSp4PUe)
> 
> — TheUltraEfire (@TheUltraEfire) [November 15, 2023](https://twitter.com/TheUltraEfire/status/1724816941594878226?ref_src=twsrc%5Etfw)

 

### Jimmy Announces New Album *'SHAZAM'*

> SHAZAM: an album by JIMMY.
> 
> 11/24 on Zulak.
> 
> 12/1 Everywhere Else. [pic.twitter.com/PyQNbNz5jp](https://t.co/PyQNbNz5jp)
> 
> — JIMMY (@jimmythepndxtr) [November 18, 2023](https://twitter.com/jimmythepndxtr/status/1725714441222992286?ref_src=twsrc%5Etfw)

 

 Jimmy announced that his latest album SHAZAM would be releasing November 24th, and 2023 on Zulak and December 1st on all other DSPs.

 

### [Jimmy Drops Touching New Single "FIGURE IT OUT"](https://newsroom.theduality.co/music/jimmy-figure-it-out)

 

 The magician shared the second single from SHAZAM that occupied the pop-rap slot on the tracklist. A certified banger.

### [SHAZAM Cover Story Article #1](https://newsroom.theduality.co/cover-story/jimmy-shazam-interview)

[![SHAZAM MAG COVER \[GRUNGY\]](https://newsroom.theduality.co/hs-fs/hubfs/SHAZAM%20MAG%20COVER%20%5BGRUNGY%5D.jpg?width=400&height=500&name=SHAZAM%20MAG%20COVER%20%5BGRUNGY%5D.jpg)](https://newsroom.theduality.co/cover-story/jimmy-shazam-interview)

 

The first cover story article that covered Jimmy's process & intentions going into *SHAZAM*. Also some fire photos.

### Jimmy Shares 3 Fake Tracklists

> [          View this post on Instagram                      ](https://www.instagram.com/p/Cz-IQoVRNRn/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Jimmy Poindexter (@jimmythepoindexter)](https://www.instagram.com/p/Cz-IQoVRNRn/?utm_source=ig_embed&utm_campaign=loading)

 

The tricky magician shared three tracklists which appeared to be full of potential guest features. They often say that if a magician is showing you one thing, it's a distraction for another. In this case, the real tracklist was never here! It was on Apple Music/iTunes! Bravo!

### [Jimmy Drops New Album SHAZAM on Zulak](https://newsroom.theduality.co/music/jimmy-shazam-zulak)

> SHAZAM: out now on Zulak, enjoy.[https://t.co/5fB8ytdN1L](https://t.co/5fB8ytdN1L) [pic.twitter.com/GPtiDQwbZA](https://t.co/GPtiDQwbZA)
> 
> — Jimmy Poindexter (@jimmythepndxtr) [November 24, 2023](https://twitter.com/jimmythepndxtr/status/1727919602406228049?ref_src=twsrc%5Etfw)

 

The new album was made available exclusively for users on Zulak. It was met with great reactions!

### Jimmy Shares Fake Billboard

> as someone who's bought multiple billboards in their life, i'm here to tell you all— it's not worth it. it's expensive, pointless and we just post it online to look cool to people we've never met who don't actually care. so, in summary, I'm broke so I made a fake one. anyway… [pic.twitter.com/ULCoGU2gRE](https://t.co/ULCoGU2gRE)
> 
> — Jimmy Poindexter (@jimmythepndxtr) [November 25, 2023](https://twitter.com/jimmythepndxtr/status/1728251338512040201?ref_src=twsrc%5Etfw)

 

As Jimmy explains, billboards are expensive and mostly useless. Make fake ones instead!

 

### [Jimmy Drops New Single 'JUNEBUG'](https://newsroom.theduality.co/music/jimmy-junebug)

 

The final single before SHAZAM's worldwide release. People loved how personal it was for Jimmy. It was also just a great song.

 

### [Jimmy's "SHAZAM" Album Has Finally Arrived](https://newsroom.theduality.co/music/jimmy-shazam)

> [          View this post on Instagram                      ](https://www.instagram.com/p/C0TEaMfOopH/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Jimmy Poindexter (@jimmythepoindexter)](https://www.instagram.com/p/C0TEaMfOopH/?utm_source=ig_embed&utm_campaign=loading)

 

The album dropped. That's it.

### Jimmy Drops 2 Hour Conversation With Fans

 

The day after the album dropped, Jimmy talked with fans for two hours on stream to talk about the album.

 

### Jimmy Shares Fake Time Square Billboard

> SHAZAM: Times Square Billboard— obviously fake, but fun. enjoy. [pic.twitter.com/rbbBnHWZFY](https://t.co/rbbBnHWZFY)
> 
> — Jimmy Poindexter (@jimmythepndxtr) [December 5, 2023](https://twitter.com/jimmythepndxtr/status/1731861411888820712?ref_src=twsrc%5Etfw)

 

As said before, physical ads = expensive/bad. fake = free/good.

### [Jimmy Drops Official 'SHAZAM' Merchandise Collection](https://newsroom.theduality.co/news/jimmy-drops-official-shazam-merchandise-collection)

> [          View this post on Instagram                      ](https://www.instagram.com/p/C0xXyjLPtz7/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Jimmy Poindexter (@jimmythepoindexter)](https://www.instagram.com/p/C0xXyjLPtz7/?utm_source=ig_embed&utm_campaign=loading)

 

The official merch for SHAZAM was released. People loved the Funko Pops and autographed memorabilia!

### Jimmy Announces Act II Of SHAZAM Rollout

 

The second leg of promotion was announced. No one knew what to expect. Acts for a rollout had never been done before (at least that we know of).

### SHAZAM Reached 100k+ Streams In Just Under A Month

![100K](https://newsroom.theduality.co/hs-fs/hubfs/100K.png?width=300&height=375&name=100K.png)

 

Hell yeah brother! Pop some champagne bottles! Just keep 'em away from Jimmy, because he doesn't drink/smoke.

 

### Jimmy Scores First Official Playlist

> shoutout [@youtubemusic](https://twitter.com/youtubemusic?ref_src=twsrc%5Etfw) [pic.twitter.com/Afq9Tw6FqL](https://t.co/Afq9Tw6FqL)
> 
> — Jimmy Poindexter (@jimmythepndxtr) [December 30, 2023](https://twitter.com/jimmythepndxtr/status/1741221159868473635?ref_src=twsrc%5Etfw)

 

Jimmy's first editorial playlist placement on YouTube Music. Spotify, catch up!

 

### [Jimmy Drops 'DIFFREN' Music Video](https://newsroom.theduality.co/music/jimmy-diffren-video)

 

The first and only music video for the SHAZAM era. Shot, directed & edited by him, it was a wonky little 3D experience. Truly capturing the childlike wonder aspect of The Great Jimbolini.

 

### [Episode Two Of The JIMMY Show Dropped](https://www.beta.zulak.us/watch-tv-series/the-jimmy-show)

> The Making of SHAZAM
> 
> The JIMMY Show - Episode 2, out now.
> 
> Watch now on Zulak:[https://t.co/JlAtYfhip6](https://t.co/JlAtYfhip6) [pic.twitter.com/jtFylP1usa](https://t.co/jtFylP1usa)
> 
> — Jimmy Poindexter (@jimmythepndxtr) [January 5, 2024](https://twitter.com/jimmythepndxtr/status/1743091883658899832?ref_src=twsrc%5Etfw)

 

Episode two revealed the behind the scenes process of Jimmy finishing & releasing SHAZAM. 

 

### [Jimmy Drops Insane Freestyle](https://newsroom.theduality.co/music/jimmy-the-great-jimbolini-freestyle)

 

He did it again. Flexed his pen over some current & old school beats! It was unanimously fire.

 

### [Jimmy Drops At Home Concert](https://newsroom.theduality.co/music/jimmy-shazam-at-home-concert)

 

Jimmy showed us he didn't need a Tiny Desk Concert. He can do it at home in his backyard. Just give 'em a mic.

 

### Jimmy & Eve Share New 2 & A Half Hour Conversation About SHAZAM

 

Jimmy & his wife (and mastermind behind The Great Jimbolini) Eve talked about the process of creating the SHAZAM experience together. Don't call it a podcast! It's not a podcast!

 

 

### Jimmy Drops Filters & Stickers On Instagram, TikTok & More

> SHAZAM filters & stickers available now— try it out! [pic.twitter.com/lajUo8uQ8R](https://t.co/lajUo8uQ8R)
> 
> — Jimmy Poindexter (@jimmythepndxtr) [February 1, 2024](https://twitter.com/jimmythepndxtr/status/1753185516156256578?ref_src=twsrc%5Etfw)

 

New filters, stickers and what-have-yous on all social media platforms. Enjoy!

 

### Tyler, The Creator Runs Into Jimmy's Step Mother?

> thank you for being kind to my stepmom yesterday— you made her year, sir ✨ [@tylerthecreator](https://twitter.com/tylerthecreator?ref_src=twsrc%5Etfw) [pic.twitter.com/t3HvPTyRm2](https://t.co/t3HvPTyRm2)
> 
> — Jimmy Poindexter (@jimmythepndxtr) [February 4, 2024](https://twitter.com/jimmythepndxtr/status/1753989688292171842?ref_src=twsrc%5Etfw)

 

Jimmy's step mom was out and about in Los Angeles and happened to stumble across her step son's number one mentor. So she took a photo with 'em. Small world!

 

### [Jimmy Drops A New Documentary](https://newsroom.theduality.co/news/jimmy-id-rather-be-myself-documentary)

 

Jimmy reveals a new mini-documentary that showed his journey from birth to SHAZAM. If you don't know much about him, this is a great start to learning more.

 

### [SHAZAM Review: Cover Story Article #2](https://newsroom.theduality.co/reviews/jimmy-shazam-review)

[![mag cover 2-1](https://newsroom.theduality.co/hs-fs/hubfs/mag%20cover%202-1.jpg?width=300&height=375&name=mag%20cover%202-1.jpg)](https://newsroom.theduality.co/reviews/jimmy-shazam-review)

 

The latest cover story & review of SHAZAM that details what's so special about the album. Also, more fire pics.

 

### Jimmy Shares Two New Interviews

 

 

Two new interviews were shared on Jimmy's YouTube channel. One found Jimmy talking about the music itself on SHAZAM while the other asked the artist 13 questions about his life. Great watches and you learn more about how Jimmy thinks.

 

### Jimmy Drops 'ENCORE' Music Video

 

The final installment of the SHAZAM era. A nice little unexpected bow on top of the moment. Solidifying his artistry & persistence.

 

Check out the latest cover story review of the album below.

 

## [![mag cover 2-1](https://newsroom.theduality.co/hs-fs/hubfs/mag%20cover%202-1.jpg?width=700&height=875&name=mag%20cover%202-1.jpg)](https://newsroom.theduality.co/reviews/jimmy-shazam-review)

## ![STARS](https://newsroom.theduality.co/hs-fs/hubfs/STARS.jpg?width=100&height=23&name=STARS.jpg)

## Read our review of SHAZAM in the latest cover story.

[READ REVIEW](https://newsroom.theduality.co/reviews/jimmy-shazam-review)

 

 

![SHAZAM \[cover art_smaller\]](https://newsroom.theduality.co/hs-fs/hubfs/SHAZAM%20%5Bcover%20art_smaller%5D.png?width=500&height=500&name=SHAZAM%20%5Bcover%20art_smaller%5D.png)

![SHAZAM VERONA TEXT](https://newsroom.theduality.co/hs-fs/hubfs/SHAZAM%20VERONA%20TEXT.png?width=400&height=82&name=SHAZAM%20VERONA%20TEXT.png)

### OUT NOW

[PURCHASE A COPY ON CD & DIGITAL](https://shop.jimmypoindexter.com)

[![JIMMY - SHAZAM MAG COVER](https://newsroom.theduality.co/hs-fs/hubfs/SHAZAM%20MAG%20COVER.jpg?width=300&height=375&name=SHAZAM%20MAG%20COVER.jpg)](https://newsroom.theduality.co/cover-story/jimmy-shazam-interview)

# Jimmy Poindexter: Inside 2023's most refreshing & magical album 'SHAZAM'

The LA multi-hyphenate has traded the mic for a magic wand to conjure one of the most thematically potent hip-hop records of the decade.

[READ COVER STORY](https://newsroom.theduality.co/cover-story/jimmy-shazam-interview)

 

 

###### Check out "SHAZAM" below.

 

###### [![JIMMY Logo](https://newsroom.theduality.co/hs-fs/hubfs/jimmy%20rec%20lt.png?width=170&height=44&name=jimmy%20rec%20lt.png)](https://www.jimmypoindexter.com)

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## Related posts

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[MUSIC](https://newsroom.theduality.co/tag/music)

## [Jimmy Poindexter Drops Insane New Freestyle](https://newsroom.theduality.co/music/jimmy-the-great-jimbolini-freestyle)

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## [Jimmy Poindexter Shares At Home Concert](https://newsroom.theduality.co/music/jimmy-shazam-at-home-concert)

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## [Jimmy Poindexter Shares Video For New Song "SEE YOU IN HELL!"](https://newsroom.theduality.co/music/jimmy-poindexter-see-you-in-hell)

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