JIMMY is the product of what happens when an industry is so inaccessible that talent plays almost no percentage in your commercial success but your mentors are the ones who broke through, remodeled the previous "industry norms" and inspired you to do the same. The phenomenon of his recent success is exhausting in the sense that the vast majority spectating his rise, including him, knows where he belongs, however the current "norms" do not align with that assurance. Knee-deep in a Tik-Tok dominated era where almost everyone wants to do something more than work a "regular job," hope has never been so low and subsequently high. Chasing viral attention has been the new "Hollywood" for well over a decade now and as time, technology and the ownership of platforms progress, it seems to only become more difficult to break through the noise and earn a living from your work. Especially as an independent artist. More especially in the current saturated Hip Hop realm. Poindexter's latest trilogy of records echo these sentiments, providing installments of inspiration and empowerment to a generation of kids, young adults, boomers and beyond to pursue a life worth living for in a world where almost everything is designed to meet that mission with almost unmovable resistance.

JIMMY's freedom-focused follow-up to *GHETTOLAND is equal parts a diary entry, survival guide and product of rebellion, wrapped up in a jazz-inspired bow. JIMMY recorded Do What Makes You Happy in the car of his newly proposed to fiancée, letting the rain, loud neighbors and police sirens score the settings of these songs (all of which are credited on this album) following a period of public successes. Imagination & magic is it's vessel, independence and ownership is it's glue. The youth and America, among many others, is it's target. Oh yeah. And it was made in about less than a month.

This album calls upon music history with a special emphasis on raw, real life sound and emotion— "I don't care what the genre is, is the music good?" is it's attitude. Even though he's been very vocal about the Blog Era's influence on his genesis, even traces of Tupac Shakur make an appearance throughout the project's lyrical performances. Probably due in part to Poindexter's west coast influence being from North Long Beach, California and having a parent from Compton. Whether he's personifying America and the idea of fame while crooning over dramatic and suspenseful production on "American Dream." Or firing off aggressive and blood thirsty rap verses over a reimagined MJG & 8Ball's "Top of the World" instrumental on "Heavyweight," JIMMY is still able to balance theme, influence and vibrant production in a precise and effortless way. 

JIMMY, on a very low budget and making the best with what he has available to him, utilizes the production and spirit of the music he truly wishes to create to get his points across without friction or misrepresentation. When asked about the conceptual feeling of this album, JIMMY makes it clear the mentality is bred from the Richard Pryors and Roger Prince Nelsons of the world, through the musical production scope of the Quincy Joneses and Stevie Wonders with a post-Odd Future Tyler (or Frank) and Donald Glover bold anti-establishment attitude. It contains almost no evidence of being released in the same era as the rage rap movement that quickly rose shortly after Whole Lotta Red by Playboi Carti was released just before the top of 2021. The jazzy production and encouraging lyrics are liberating. Something that's been rarely found in recent years of mainstream Hip Hop. This is also responsible for JIMMY sticking out like a sore thumb in an internet Hip Hop realm dominated by the Yeats and Ice Spices of the world.