Jimmy Poindexter has shared a new song titled 'BREATHE.' This marks the third of 7 STAGES OF GRIEF. A self-produced R&B heavy single that comes with a music video directed by himself, in which he reminds us all to breathe. The camera zooms out revealing Jimmy taking pictures of objects off-camera. At the end of the video, he appears eating a banana as he reminds us to keep on the lookout for clues in the string of videos to come. Check it out below.
About the singles, Jimmy explained on an Instagram livestream that the songs being released are 7 standalone singles being released weekly. On X, Jimmy says "take note of these videos, they're simple on the surface but there's clues for the next album in each one." The singles are not songs from the new album, are not the start of a rollout and only match the corresponding 'stage of grief' in energy & tone.
"BREATHE" follows Jimmy Poindexter's recent headlines about reaching out to the teams of Vince Staples, Zack Fox, Charlie Wilson and more. Another headline read that he also has reached out to A&Rs from nearly every record label with RCA Records being his top pick. These were followed by the news that he officially changed his artist name from JIMMY to his full real name Jimmy Poindexter. Jimmy has also quietly closed public access to the beta for Zulak to work on it's development noting that "it's been a success." The full statement is on Zulak's website.
In 2023, Jimmy stayed busy all year releasing and promoting his Jazz-inspired album DO WHAT MAKES YOU HAPPY and his Hip Hop-centered album SHAZAM, showcasing his unique and consistent work ethic. He ended up seeing success with both LPs reaching over 750k combined streams across platforms, as well as his 2022 release *GHETTOLAND reaching over 1.5 million streams alone — career high for the underdog.
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The LA multi-hyphenate has traded the mic for a magic wand to conjure one of the most thematically potent hip-hop records of the decade.